Web & SEO Services
for Dog Breeders
I have worked in SEO since 2011 and co-founded Bloodreina with Amandine Aubert in 2016. That experience informs website and SEO services for breeders, with project goals and deliverables set out before work begins.
The Real Google Visibility Problem for Breeders
You're not just competing against other breeders. You're facing media giants with massive budgets and SEO teams of dozens of people.
Media Giants
- PetMD, AKC: Dedicated pet sites with massive authority
- Major newspapers: National publications covering dogs
- Craigslist, Facebook: Dominant classified platforms
- Social media: Ultra-active breeder groups
An Unbalanced Fight
- Broad search terms: Large publishers often compete for broad queries
- Limited time: Breeders manage their websites alongside their daily work
- Established websites: Some competitors have a longer online history
- Content updates: Litter and breeder information can change over time
Impact on Your Kennel
- Visibility: Families may not find the website for breed and location searches
- Website content: Important litter or adoption details may be hard to locate
- Enquiries: Contact information and next steps may be unclear
- Time: Repeated questions can require individual replies
Our Differentiating Solution
- Ultra-targeted local strategy: Be the reference for your region / specific breed
- Smart long-tail: Capture precise searches
- Breeder-focused content: Pages organized around breed, region and adoption questions
- Optimized budget: Every dollar invested on the right levers
🎯 A breeder's website may be more relevant for a specific search such as "golden retriever breeder California" than for a broad search such as "dog". We organize the site's information around the breeds, regions and questions that matter to your business. Search positions are not guaranteed.
Professional Website Creation
Static Astro websites powered by OWAG-CMS, designed to present your breeding program and make it easy for families to contact you. Services are available to dog and cat breeders. Primary goal: an interface that appeals to your future adopters and pushes them to contact you.
Check out our work or discover the Zenith Standard methodology.
Starter Package
5-page website
- Responsive design (mobile/tablet/desktop)
- 5 custom pages (Home, Kennel, Puppies, Contact, Legal)
- Secure contact forms
- Social media integration
- Basic SEO optimization
- SSL certificate (secure https)
- 2h training session
- 3-month technical support
Professional Package
10-page website
- Everything in Starter +
- 10 pages total (5 additional pages)
- Integrated blog for news
- Professional photo gallery
- Advanced forms (puppy reservation)
- Advanced SEO optimization (meta descriptions, structured tags)
- 3h complete training
- 6-month technical support
Premium Package
20-page website
- Everything in Professional +
- 20 pages total (breed pages, testimonials, FAQ...)
- Custom premium design
- Advanced animations and interactions
- Core Web Vitals review and optimization
- Complete SEO audit + content strategy
- OWAG breeder app included for 6 months
- 6h complete website + SEO + breeder app training
- 12-month priority technical support
For a broader website and SEO project
40-page website with complete national SEO strategy
Google SEO for Breeders
SEO work focuses on searches related to your breed and region. Our Zenith Standard methodology framework organizes the site's technical setup and content. See our documented case studies for project details and any dated observations.
SEO Essential
10 hours of monthly work
- Complete on-page optimization
- Local breed keyword research
- Monthly Google position tracking
- Google My Business optimization
- Priority technical corrections
- Detailed monthly report
SEO Premium
15 hours of monthly work
- Everything in Essential +
- Monthly SEO content creation
- Quality backlinking
- Advanced technical optimization
- Core Web Vitals optimization
- Long-term strategy
- Detailed report + monthly call
SEO Authority
20 hours of monthly work
- Everything in Premium +
- Complete aggressive SEO strategy
- Regular content creation (2-4/month)
- Intensive high-quality backlinking
- Monthly in-depth audit
- Active competitive monitoring
- Priority support + unlimited calls
Additional Services
Website & App Maintenance
Updates, backups, security monitoring, performance optimization, OWAG breeder app included
SEO Web Writing
SEO-optimized blog articles, detailed breed sheets with keywords
Free SEO Audit
Automatic online calculator, quick analysis, 3 priority recommendations
Express SEO Audit
Human analysis (1h), 10-15 page PDF report, prioritized recommendations
Expert SEO Audit
6h in-depth analysis, 30-40 page PDF report, 1h personalized video explanation
Breeders Network
Backlinking between OWAG partner breeders, quality backlinks. Learn more about our exclusive network.
Pro Photos & Videos
Professional photo shoot of your dogs and puppies, retouching and web optimization
Google Ads Advertising
Targeted campaigns for your breed and location, complete monthly management
Email Marketing
Monthly newsletter, email automation (litters, availability)
New: GEO & LLMO 2026
SEO and GEO reinforce each other. Be visible on Google AND on ChatGPT, Claude, Perplexity and Gemini.
Discover GEO for breedersHow We Work
FIRST CONTACT
30 min discovery call Understanding your needs
PROPOSAL
Detailed quote after discovery Options and recommendations
VALIDATION
Electronic signature 30% deposit (or 60-day payment)
PRODUCTION
Creation per schedule Regular progress updates
DELIVERY
Professional launch Complete usage training
FOLLOW-UP
Support per chosen package Possible evolutions
Why Choose Us?
SEO practice since 2011, combined with experience in dog breeding. Meet Selim Reggabi, the founder who brings this dual expertise.
SEO and Breeding Experience
SEO practice since 2011 and active breeding at Bloodreina since 2016 inform the work OWAG does for breeders.
Clear Reporting
Monthly SEO support includes reporting on changes in Google visibility. Search positions and enquiry volumes are not guaranteed.
Breeder-Focused Content
Website content can explain litters, breeding choices and adoption steps in clear language for families.
Direct Support
Discuss the project and its priorities directly with Selim Reggabi.
Our Commitments
Detailed quote with no surprises
Contractual deadlines respected
Clean, documented code
Training included
Support in English
Ready to go to the Next Level?
Let's discuss your project. It's free and without obligation.
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