OWAG Zenith Standard
A framework for planning and delivering websites and SEO support for dog breeders. Developed by Selim Reggabi from his work in SEO and dog breeding.
By Selim Reggabi - Founder of OWAG
What is the Zenith Standard?
The OWAG Zenith Standard is OWAG's framework for planning websites and SEO work for breeders. It brings together technical setup, useful content, clear site structure and consistent business information.
Search rankings and AI-generated answers depend on systems OWAG does not control. The framework describes the work OWAG can do on your website and public information. See our project examples or explore our complete services offering.
The Five Pillars
Clear breeder information
Present consistent information about the breeder, dogs, litters and services across the website and public profiles.
- → Structured data where it fits the page
- → Clear breeder and dog profiles
- → Consistent details across the website
- → Links to relevant public sources
Useful content planning
Plan pages around real questions from breeders and families, and keep the information accurate and specific to the business.
- → French and English content when needed
- → Specific answers for each page topic
- → Updates when business information changes
- → Links between related pages
Readable site structure
Use a clear hierarchy and page structure so people and automated systems can interpret the information.
- → Clear page headings
- → Clear hierarchical information architecture
- → Explicit factual statements
- → Machine-readable data formatting
GEO (Generative Engine Optimization)
Generative Engine Optimization (GEO) work focuses on clear, well-sourced information that can be understood by search and answer systems.
- → Useful answers with relevant sources
- → Identifiable authorship where appropriate
- → Clear references to public information
- → Readable technical structure
LLMO (Large Language Model Optimization)
OWAG's approach to clear, consistent information about a breeder across its website and public profiles.
- → Clear answers to breeder questions
- → Consistent entity representation
- → Consistent information across profiles
- → A structure that can be reviewed over time
Practice at a Glance
These dates and counts describe Selim's background and the current OWAG website. They are not performance results. Contact us to discuss a project.
About the Creator
Selim Reggabi developed the OWAG Zenith Standard from his work in SEO and dog breeding:
SEO Expertise
- • SEO practice since 2011
- • Began with Olivier Andrieu's book on search visibility
- • Work with Orange, LeLynx and Assurland
Breeding Credentials
- • Co-founded Bloodreina with Amandine Aubert in 2016
- • White Swiss Shepherd and Miniature American Shepherd